In 1983, CavinKare introduced this concept
And that changed the world of FMCG
I am talking about sachets.
If you’ve lived or been to a developing nation in Asia or Africa, you would’ve seen sachets in mom-and-pop stores.
In 1983, CavinKare introduced this concept with its Chik shampoo in India.
That step revolutionized the FMCG sector in developing nations.
Companies started selling their skincare and haircare products in these sa…
Keep reading with a 7-day free trial
Subscribe to 🤷🏽♂️Not My Problem to keep reading this post and get 7 days of free access to the full post archives.