A mechanical engineer from Montreal, Sam Levac-Levey has built a board game called Solutions.
The idea is for adults and kids to have fun while learning how to do their part to save the planet.
To win this collaborative game, everyone must work together and choose the most effective solutions (from 100s of options) that keep the temperature of the planet in check.
Something that we need to do at a global level as well!
For a limited time, you can play it for free online
Moving onto this week’s content. So today, we have👇🏽
A startup that’s giving another life to clothes
Another startup that’s making environmentally friendlier fabrics
Some good news
👚 Helping clothes get rehomed
Linear model…In the fashion industry, the relationship between brands and consumers ends when the sale happens. After that, it’s up to the consumer to use, repair, reuse, dispose of the clothes. Most of the clothes are discarded before the end of their life- ending up in incinerators or landfills. What if brands could take back the old clothes and resell them- creating more revenue while helping the planet? But brands usually find it difficult and time-consuming to set up a return and resale system.
Allowing any brand to be circular…Treet is solving this problem by making it easy and affordable for brands to set up a resale system. It partners with brands and helps them launch their own resale platform. Brands just need to fill out an onboarding questionnaire and give Treet access to some digital photos. Within a week, their resale platform would be up and running.
Brands own and control the resale markets and provide cash or credit as payout options.
Treet handles integration, shipping, customer support, and marketing to ensure the success of the resale program
Clothes get another life and brands pocket more revenue without harming the planet
Different models to choose from…Brands can build different types of resale platforms with Treet. It could be a peer-to-peer marketplace where clothes are sent from one customer of the brand to another directly. It could be an off-price marketplace where damaged and returned units of a brand are sold at a discount. Treet also enables customers of their partner brand to send back their used items to the brand to be resold or recycled. Customers earn cash or store credit in return.
💚 Making environmentally friendlier fabrics
It’s bad…Fashion is unarguably one of the biggest emitters of GHGs. And it happens all throughout its supply chain- right from making yarn to manufacturing fabric and converting it into clothes to their disposal. Most brands don’t even know what’s happening in their supply chain and who are their real suppliers. Different startups across the world are trying to untangle this mess and make the industry less polluting.
Converting waste CO2 into fabrics…Rubi Laboratories wants to solve this by creating new, environmentally friendlier fabrics. Rayon(or viscose) is one of the most commonly used textile fibres in the world. It is made by dissolving wood pulp into chemicals and spinning it into fibres. Rubi’s first product is a carbon-negative, water-neutral and naturally biodegradable alternative to rayon. The process starts by capturing waste CO2 from different sources.
Rubi’s proprietary process converts this captured CO2 into cellulose, which is made into a viscose-based yarn
This can be used to make environmentally friendly fabrics, which are biodegradable and won’t add to the trash problem at the end of their life
This reduces the CO2 in the atmosphere by capturing it at source and prevents more from being emitted
To test its alternative… it has developed a pilot partnership with global fashion brands like Reformation, GANNI, Nuuly, H&M, and Patagonia. On the other hand, it’s talking to multinational energy and manufacturing companies to get CO2 to scale up its production. If implemented successfully, your pair of jeans could biodegrade and become one with the planet.
😹 Some Good News
🛢️Shell Shocked: Shareholders take Shell to court over their climate strategy (or lack thereof)!
✌️Clear The Air: UN enables standardized, real-time tracking of greenhouse gases
😲Numbing News: Scotland bans Anaesthetic Gas with a global warming potential 2,500 times greater than carbon dioxide.
Shoutout to Aakanksha for making this punny
🔦 I would love to cover your story
If you’re a brand that has planet Earth as a stakeholder, here are a few ways in which I can help you-
Cover your story in the newsletter and in a LinkedIn post. It’s completely FREE!
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Thanks for reading today’s edition. If you have any thoughts or questions, feel free to write to me by replying to this email.
Have a great weekend and see you next week😊