I ran an experiment to reduce my waste

Here are the results

Today’s eco snapshot👇🏽

• An experiment to reduce my waste

• Startup of the week: Who Gives A Crap

• 5 brands that sustainably stand out

• Some good news from around the world

• 3 ways I can help you on your sustainability journey

---

📮 An experiment to reduce my waste

A few days ago, my buddy Jeff posted on LinkedIn about the waste created by mail-in flyers, pamphlets, and advertisements.

I could relate well to that sentiment.

Multiple times during a week, I follow the same process-

• Open my mailbox

• Find different promotional flyers and pamphlets

• Browse through them and look for something relevant

• Take a deep sigh and throw them in the bin

• Walk out of the mailroom frustrated

Someone commented on Jeff’s post that if you’re in Canada, you can leave a note for Canada Post stating that you do not wish to receive any promotional material

I got excited and decided to follow the instructions on the website.

I took a Post-it (chose a bright color so that they don’t miss that).

And put it in the mailbox.

I did this on Monday. Till Wednesday, I had no mail and I thought it was working well.

But things changed yesterday.

When Canada Post ignored my note and again started putting promotional material 😞

Their website says that you can write to them if-

“If you are still receiving unaddressed advertising mail a few weeks after adding a note to your mailbox”

I will give them a few weeks and if this does not change, I will write to them.

Will keep y’all posted on this!

Have you ever taken any steps to get rid of the junk mailers? Has that worked for you?

Answer at the end of the newsletter. No one (including me) can see your response so feel free to vote 😉

---

✨ Startup of the week

Wipe out…Every year, 42 million tons of toilet paper are used worldwide. That's equivalent to about 184 billion rolls, or 22 billion kilometers of toilet paper. This amount could cover an area almost three times the size of France annually. Toilet paper is made from virgin pulp obtained by cutting down trees. To manufacture toilet paper, 712 million trees, 1165 million tons of water, and 78 million tons of oil are used every year!

Rolling sustainability…Who Gives A Crap aims to change the way we think about toilet paper. They produce toilet paper made from 100% recycled or bamboo materials, both of which use significantly fewer resources than conventional toilet paper.

🧻 The recycled rolls are made from 100% recycled materials.

🧻 Bamboo rolls are made from bamboo, a grass that grows incredibly quickly, making it a sustainable alternative to pulp-based rolls.

🧻 It also makes paper towels from bamboo and bagasse, a byproduct of sugarcane processing.

For a better world…The brand uses carbon-neutral shipping to further cut down its emissions. They also donate 50% of their profits to water, hygiene, and sanitation causes, ensuring access to clean water & sanitation for everyone.

---

✅ Brands that sustainably stand out

🇦🇺 Sendle- Planet-friendly and affordable shipping options for small businesses

🇮🇳 Wheedle- Normalizing the practice of buying preloved products for kids

🇺🇸 Arbor- A platform that helps you save on energy costs and live more sustainably

🇮🇳 Thaely- Sneakers made from recycled plastic

🇨🇦 Ethical Swag- Planet-friendly swag for your business

---

The easiest way to lead a more sustainable lifestyle is to engage with planet-friendly brands.

I’ve created a database of 100+ such brands from across the world, which I update every week.

You can access them by upgrading to a paid subscription. It comes with a risk-free 7-day trial period.

---

😹 Some Good News

🔌 EULectricity: Fossil fuel burning hits record low in 2023

👣 Streets of change: Cities rethinking urban design amid climate crisis

🐘 Elephant-omino effect: Rescued elephants give back to Cambodian forest

---

🌎 3 ways I can help you

• If you would like to chat about anything related to sustainability and climate change, you can book a free 20-minute call

• Do you want to be featured in this newsletter and on LinkedIn, where I write an impactful story every day? Submit your story

• If you’re a planet-friendly brand, I can help you with your blogs, newsletters, case studies, and whitepapers. Here’s some of my recent work

Questions? Send them by replying to this email 📩

---

I’ve told you before and I am saying it again, I don’t understand the concept of portion control- Dash

Have a great weekend and see you next week😊

Correct answer- Japan