It's turning trash to tuition
On the subject of beer, did you catch the recycled water beer? They've just made it as a novelty, but it's to promote their greywater recycling system. They got some great publicity because it even made my favourite, the BBC World Service.
I read about an Indian school doing something similar. https://www.theguardian.com/global-development/2020/nov/25/the-indian-school-where-students-pay-for-lessons-with-plastic-waste